e-commerce
Times Internet partners with Say Media to launch digital magazines
MUMBAI: Times Internet has partnered with Say Media, a digital publishing company, to launch the India Chapters of two of their digital magazines Remodelista, a home design website, and ReadWrite, a tech new site.
The strategic partnership between Say Media and Times Internet will fall under its initiative – Times Local Partners (TLP) Group. Both Remodelista and ReadWrite join the growing TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker, Techradar, Business Insider and IGN.
Times Local Partners business head Puneet Singhvi said, “We are looking forward to expanding the horizons for Remodelista and ReadWrite.com in India. The Indian art of interior designing combined with the global design trends laid out by Remodelista India would make for an exciting read for the audience. The India version of ReadWrite will further augment the fledgling TLP Tech network and deliver latest from Indian and global tech news and analysis for its audience. The websites will complement our leadership in design and technology content offerings giving new avenues to our users as well as advertisers.”
Under the partnership, Times Internet will roll out and grow Remodelista and ReadWrite locally in India. TIL will also have exclusive rights to the two brands and their content in India. The Indian version of Remodelista would marry its coverage of global home design trends with Indian interior designing while ReadWrite India coverage will include the latest from local tech circles which will augment the global tech news stories.
Say Media publisher Josh Groves said “We are delighted to find a proven partner in The Times of India Group to extend the global reach of ReadWrite.com and Remodelista.com into the Indian market. Technology news and home design inspiration are of great interest to Indian readers, and our partnership with Times Internet Partners enables Say Media to deliver our award-winning content directly to this market. We look forward to working with The Times of India Group for years to come.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
