MAM
Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR
MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that have won some Lion in the previous years are eligible for this category.
The agency’s ‘Help A Child Reach 5’ campaign for HUL’s Lifebuoy had fetched it a silver Lion last year in the Film Lions category. While the piece of work last year was submitted by the agency’s London office, this time it is the Mumbai office that has participated in the ongoing Cannes Lions.
In the PR Lions category, O&M India’s ‘Google Reunion’ campaign qualified in the shortlist under two sub-categories, namely, Brand Voice (including strategic storytelling) and technology & manufacturing.
The other shortlisted entries include those for Akanksha Foundation Schools’ ‘Barter’ campaign under the sub-category ‘Influencer Communication’ and Channel V/Star TV’s campaign ‘The Seatbelt Crew’ for road safety awareness under the sub-category ‘Corporate Responsibility.’
Havas’ ‘No Child Brides’ campaign for child survival India has also been shortlisted in the sub-category titled ‘Charity & Not for Profit.’
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
