MAM
Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR
MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that have won some Lion in the previous years are eligible for this category.
The agency’s ‘Help A Child Reach 5’ campaign for HUL’s Lifebuoy had fetched it a silver Lion last year in the Film Lions category. While the piece of work last year was submitted by the agency’s London office, this time it is the Mumbai office that has participated in the ongoing Cannes Lions.
In the PR Lions category, O&M India’s ‘Google Reunion’ campaign qualified in the shortlist under two sub-categories, namely, Brand Voice (including strategic storytelling) and technology & manufacturing.
The other shortlisted entries include those for Akanksha Foundation Schools’ ‘Barter’ campaign under the sub-category ‘Influencer Communication’ and Channel V/Star TV’s campaign ‘The Seatbelt Crew’ for road safety awareness under the sub-category ‘Corporate Responsibility.’
Havas’ ‘No Child Brides’ campaign for child survival India has also been shortlisted in the sub-category titled ‘Charity & Not for Profit.’
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
