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Missed being at Cannes Lions? Don’t fret, take a look
MUMBAI: At the 61st edition of Cannes Lions a lot has happened that one would want to a keep a note of.
Think of any big name from the media, marketing, advertising industry and they were there, sharing their experiences and views on the industry. Keeping those who couldn’t attend the festival of creativity, the organisers promotes its major happenings real time across Twitter, Facebook and YouTube.
From session highlights to picture updates; ad men, agency networks, other attendees were all out on social posting.
Indiantelevision.com lists down 20 thought provoking tweets and tidbits to bring home the flavour of Cannes Lions 2014…
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“Marketing was about making a myth and telling it. Now it’s telling a truth and sharing it” — Marc Mathieu @Unilever #CannesLions
“You achieve more from failure than you do from success.” –@JaredLeto at #CannesLions #OgilvyCannes MT @ThamKhaiMeng
We are all born creative. We just got it educated out of us. –@ThamKhaiMeng #OgilvyCannes #CannesLions
Selling ideas is a hard job… Avoid those who make it more complex. They often nitpick without real solutions. #CannesLions #OgilvyCannes
Use creativity to solve a problem you’ve never seen. That’s what drives the world. @neiltyson #canneslions #ogilvycannes
Successful people lose more than they win… Find insight after losing. Find faults after winning. #CannesLions #OgilvyCannes
Your first job is the second part of your education. #CannesLions #OgilvyCannes
“The best thing about the fall of BlackBerry and the rise of Apple is the win of creativity,” – @kanyewest @PulseofCulture #CannesLions
“If people are saying you’re wrong, that’s a good sign that you’re probably a genius” – @SteveStoute @PulseofCulture #CannesLions
Global advertising doesn’t work. It glides past people, isn’t part of their culture, doesn’t touch them-John Hegarty @bbhlondon #CannesLions
‘You cannot market an artist like a yogurt, but you can definitely market a yogurt like an artist’ Olivier Robert-Murphy @UMG #CannesLions
‘Bad advertising online is shit. Bad advertising on mobile is just offensive’ – @ddroga #CannesLions
Weber Shandwick US @WeberShandwick
“If you’ve got nothing to say, the technology doesn’t matter” #profaneandpolitical #wscannes2014
The biggest risk is not to take a risk. Be brave. #ipgCannes2014 #HHCannes #CannesLions @WeberShandwick #unapologetic
“Risk is the mother of #innovation” says Tim Webber @Framestore @Cannes_Lions #CannesLions
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BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
