MAM
Hero Lectro and Magucho curate an experience ride in Mumbai
Mumbai: Hero Lectro, in collaboration with Magucho, embarked on an electrifying journey through the vibrant streets of South Bombay with a 15 km ride between Bandra to Colaba. The exclusive e-cycling tour offered participants an extraordinary opportunity to explore Mumbai’s rich heritage in style. With Hero Lectro’s e-bikes, participants pedalled less and discovered more, experiencing the city’s iconic landmarks.
The event commenced at the CSMT Station/BMC Headquarters selfie point with enthusiastic riders gathering to explore the city on wheels. The journey took them from the majestic Flora Fountain to the historic Gateway of India and the luxurious Taj Hotel. Along the way, riders experienced Marine Drive’s scenic beauty, the tranquil Walkeshwar seagull point, bustling Nariman Point, the scholarly Asiatic Library, quaint Horniman Circle, and serene St. Thomas Cathedral Church. Riders were able to soak in the heritage of Mumbai at ease while enjoying the unique experience of an e-bike.
“The collaboration between Hero Lectro and Magucho epitomizes innovation and adventure, offering participants a unique and exhilarating experience,” expressed Firefox Bikes CEO Sriram Sundresan. “We’re thrilled to support this initiative, promoting sustainable urban mobility while fostering a deeper connection with our city’s heritage. Together, Hero Lectro and Magucho curated an unforgettable journey, seamlessly blending sustainability with exploration. Looking ahead, we are enthusiastic about our role in reshaping urban mobility along with inspiring a wider adoption of eco-friendly transportation methods.” added Sundresan.
Magucho head of events and experiences Meeta Patankar stated, “We partnered with Hero Lectro to create a first-of-its-kind heritage tour on wheels for Mumbaikars. Our collaboration with Hero Lectro signifies a remarkable opportunity for adventure enthusiasts to immerse themselves in Mumbai’s vibrant heritage while championing the cause of sustainable travel practices. Through this partnership, we aim to inspire individuals to not only explore our city’s cultural treasures but also to do so in a manner that respects and preserves our environment for future generations.”
Equipped with state-of-the-art e-bikes, helmets, and expert guidance from ride experts, participants enjoyed a safe and immersive ride around Mumbai. Building on the success of its past endeavours, such as the electrifying ride with ETO Landers, Magucho continues to push boundaries and create memorable experiences for adventure enthusiasts.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
