MAM
Hero Lectro and Magucho curate an experience ride in Mumbai
Mumbai: Hero Lectro, in collaboration with Magucho, embarked on an electrifying journey through the vibrant streets of South Bombay with a 15 km ride between Bandra to Colaba. The exclusive e-cycling tour offered participants an extraordinary opportunity to explore Mumbai’s rich heritage in style. With Hero Lectro’s e-bikes, participants pedalled less and discovered more, experiencing the city’s iconic landmarks.
The event commenced at the CSMT Station/BMC Headquarters selfie point with enthusiastic riders gathering to explore the city on wheels. The journey took them from the majestic Flora Fountain to the historic Gateway of India and the luxurious Taj Hotel. Along the way, riders experienced Marine Drive’s scenic beauty, the tranquil Walkeshwar seagull point, bustling Nariman Point, the scholarly Asiatic Library, quaint Horniman Circle, and serene St. Thomas Cathedral Church. Riders were able to soak in the heritage of Mumbai at ease while enjoying the unique experience of an e-bike.
“The collaboration between Hero Lectro and Magucho epitomizes innovation and adventure, offering participants a unique and exhilarating experience,” expressed Firefox Bikes CEO Sriram Sundresan. “We’re thrilled to support this initiative, promoting sustainable urban mobility while fostering a deeper connection with our city’s heritage. Together, Hero Lectro and Magucho curated an unforgettable journey, seamlessly blending sustainability with exploration. Looking ahead, we are enthusiastic about our role in reshaping urban mobility along with inspiring a wider adoption of eco-friendly transportation methods.” added Sundresan.
Magucho head of events and experiences Meeta Patankar stated, “We partnered with Hero Lectro to create a first-of-its-kind heritage tour on wheels for Mumbaikars. Our collaboration with Hero Lectro signifies a remarkable opportunity for adventure enthusiasts to immerse themselves in Mumbai’s vibrant heritage while championing the cause of sustainable travel practices. Through this partnership, we aim to inspire individuals to not only explore our city’s cultural treasures but also to do so in a manner that respects and preserves our environment for future generations.”
Equipped with state-of-the-art e-bikes, helmets, and expert guidance from ride experts, participants enjoyed a safe and immersive ride around Mumbai. Building on the success of its past endeavours, such as the electrifying ride with ETO Landers, Magucho continues to push boundaries and create memorable experiences for adventure enthusiasts.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
