Hindi
PVR introduces special merchandise for ‘Singham Returns’
MUMBAI: PVR Cinemas, a movie exhibition company in India has recently commenced another new venture to woo its audience. The company has launched an exclusive range of merchandise for its patrons to give them an even closer feel to the nuances of the movie. These merchandises are integrated with PVR’s F&B service.
PVR, being the cinema partner of the film Singham Returns, has associated with the Bollywood production house for the first time. As part of this, it will introduce exclusive Singham Returns popcorn bags, sippers for beverages and lunch boxes that can also be carried home by patrons, as souvenirs.
PVR Pictures president Kamal Gianchandani said, “Cinema watching in India is changing at a dynamic rate. Today, the patrons demand a personal- visual treat when they enter to watch a movie. Internationally, movie merchandising is extremely popular with cult movies like Star Wars, Harry Porter series, Jurassic Park and many more. PVR, being the industry leader leaves no stones unturned to offer its patrons a global- standard movie watching experience in the country.”
PVR has launched a series of candy merchandising with Disney as well with its ‘Take Home Disney collection’ for international characters like Spiderman and Princess. Some upcoming merchandise includes the likes of Cars and Avengers.
The movie Singham Returns is slated to release on 15 August 2014.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
