MAM
Screen time turns scream time as PVR Inox rolls out Kerala Comedy Fest
MUMBAI: Why should the big screen have all the fun? This June, Kerala’s moviegoers can expect less drama and more laughter as PVR Inox transforms its plush cinemas into live comedy hotspots. India’s largest multiplex chain, PVR Inox, is hitting refresh on the moviegoing experience with the launch of the Comedy Fest in Kerala, a three-weekend-long celebration of stand-up comedy in partnership with Comedy Lounge, the state’s foremost comedy collective. From rising local stars to crowd-favourite comics, the fest promises a chuckle-fuelled line-up all served in the comfort of air-conditioned auditoriums with top-tier sound and lighting.
The festival kicks off on 14 June at PVR Lulu Mall, Kochi, with ‘Straight Outta Kochi’, Comedy Lounge’s signature showcase featuring top Kochi-based comics. The bilingual act (English & Malayalam) is designed to tickle funny bones across Kerala.
Next up, on 21 June, is the ‘Vishnu Pai Crowd Work Show’ at Inox Sobha City Mall, Thrissur. Known for his razor-sharp wit and pan-India performances, Vishnu Pai Kerala’s top-rated English-language comic brings his improv-style set that thrives on audience interaction.
The month wraps up with the ever-popular Kochi Open Mics on 28 June, back at PVR Lulu Mall, bringing a blend of English, Malayalam, and Hindi humour from emerging comics, keeping things fresh, unscripted, and full of surprises.
But this isn’t just a one-off laugh riot. It’s part of PVR Inox’s broader strategy to diversify cinema spaces into multi-format cultural hubs. From indie film screenings to live theatre and now stand-up comedy, the brand is reimagining its venues as stages for local stories and spontaneous joy.
“This isn’t just about bringing comics into theatres,” said PVR Inox Ltd chief business planning & strategy Kamal Gianchandani. “It’s about expanding the definition of entertainment and connecting with audiences in a format that’s local, lively and unmissably real.”
As Kerala’s stand-up scene gains momentum, the Comedy Fest offers comics a high-quality platform and audiences a fresh reason to head back to the theatre this time, not for the plot twists, but for the punchlines.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
