Movie Channels
&pictures launches HD feed
MUMBAI: The second-largest media and entertainment company in India, Zee Entertainment Enterprises has added another channel to its catalogue.
A year after Zee launched its second brand ‘&’ with &pictures, it has added the HD version of the channel to its growing bouquet of channels.
&pictures HD will focus on bringing the Bollywood blockbusters, mega premiers and Hollywood hits together to a single destination. The channel is currently available on Dish TV and will soon be available on Videocon d2h.
Aimed at targeting the younger mindset, ‘&pictures’ went on-air on August 18 2013. The channel endeavors to build upon the existing film and digital resources to create a continuing conversation with an audience and engaged with the world around them.
The Ampersand depicts the new age viewer’s graceful ability to connect with cultures, people and practices, says the channel.
India’s premium interactive and movie channel, ‘&pictures’, has always endeavored to provide its audiences blockbuster films through innovative and ground-breaking campaigns. The channel aims to showcase the best of Bollywood and provide complete entertainment to its viewers. The channle’s library consists largely of films released in the last 10 years including blockbusters like ‘Kai Po Che’, ‘ABCD’, ‘Barfi’, ‘English Vinglish’, ‘Love Aaj Kal’, ‘Agent Vinod’, ‘Desi Boyz’, ‘Kambakt Ishq‘ and ‘Break Ke Baad’, ‘Chennai Express’, ‘Zanjeer’, ‘Besharam’ etc.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
