News Broadcasting
Nargis Fakhri extends her support to Aircel-NDTV Save Our Tigers Campaign
MUMBAI: India’s leading television network, NDTV, in its constant endeavour to save the tiger, has collaborated with the dynamic Bollywood actress Nargis Fakhri for the 3rd edition of its popular campaign, the Aircel-NDTV Save Our Tigers.
As a part of her support and commitment to save wildlife and our environment, Nargis Fakhri, in a special series with NDTV, has been seen visiting the Nagarahole Tiger Reserve in Karnataka. The two episode show captures the eventful journey of the actress as she starts a long expedition by road from the entertainment hub of Mumbai to Bangalore to reach Nagarahole learning and exploring the intricacies that makes the world of animals such a fascinating place.
The series will also showcase Nargis interacting with tiger experts, taking a guided safari of the jungle and exploring the forest by boat on the Kabini river among her other enriching experiences. She also learned about the core tenets of our campaign, the 6 point tiger agenda being taken to key Chief Ministers across the nation and she signed and supported the tiger agenda.
Watch this special series across all channels of the NDTV network.
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News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
