Brands
Tata Starbucks charts its steady growth plan
KOLKATA: Starbucks, which formed an equal joint venture (JV) with Tata Global Beverages in 2012 and since then has opened around 53 outlets in the country, is on a steady growth.
“Starbucks is on a steady growth and we are very happy with the way the brand has been built and the experience of Starbucks is spreading across as a very premium cafe in the Indian context,” said Tata Global Beverages (TGBL) MD Ajoy Misra.
Also, the company, which is looking at the premium segment, agreed that at present it might not look at the mid-segment but hinted that going forward it may move that segment as well.
Tata Global Beverages chairman Cyrus Mistry in response to a shareholder’s query during the annual general meeting in Kolkata said that the company is looking at the premium segment and at this point of time not actually looking at mid-segment. “But that does not stop us from looking at this in the future,” he said.
“Tata Starbucks recorded strong growth and it continues to increase the number of stores. Today it is currently in Mumbai, Delhi, Gurgaon, Poona, Bangalore and Chennai. The store count is currently 53 and continuously growing,” he added.
“We are a company that is in the branding business. We are a company that is talking about strengthening brands, creating brands, creating new products, strengthening the product formulation around the consumer needs,” said Misra while talking about the philosophy of the brand.
Globally, the world’s largest coffee chain, Starbucks, runs more than 20,000 coffee stores across 64 countries, serving more than 70 million customers per week.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
