e-commerce
Flipkart launches third private brand – Citron
MUMBAI: Bangalore-based e-retailer Flipkart announced its in-house home appliances and personal healthcare brand — Citron.
The label includes a wide range of cooking utilities and grooming products. According to the press release, the product range in electronics includes electric kettles, sandwich makers, hand blenders and pop-up toasters while the range in the personal healthcare category has shavers and trimmers, hair straighteners and dryers.
Flipkart, which has so far raised $1.75 billion from investors forayed into the private labels segment in 2012 with Digiflip, selling digital accessories, before launching tablets under the brand. Flipkart had also launched lifestyle private brand Flippd in January this year.
Excited with the recent launch, Flipkart SVP-Retail Kalyan Krishnamurthy said, “The launch of Citron is our next step in expanding the private labels offering at Flipkart. This enables us to offer our customers quality products at a great value for yet another category after lifestyle and tablets.”
“In the next three months we will expand into selling various other products such as irons, induction cooktops, juicers, mixers etc.,” he added.
While the home appliances products are priced between Rs 500 and Rs 999, the personal healthcare products are available at Rs 549- 949.
While most online fashion portals like Jabong and Myntra (which Flipkart recently acquired) have multiple private labels in clothing, Flipkart has been one of the first to introduce its own range in electronics like tablets and other gadgets.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
