MAM
Prime Video elevates Padma Kasturirangan to head of south, India Originals
MUMBAI: Padma Kasturirangan has been promoted to head of South, India Originals at Prime Video, marking a significant step forward in her career. In a recent LinkedIn post, Kasturirangan shared her excitement about stepping into this expanded role, where she will oversee the streaming giant’s growing slate of Tamil and Telugu Originals.
Having joined Prime Video two years ago as head of Telugu Originals, Kasturirangan has played a pivotal role in building the platform’s Telugu content offerings, working closely with creators to bring fresh, engaging stories to audiences. Her promotion underscores Prime Video’s commitment to strengthening its foothold in South India, with plans to scale up its Originals program in the region.
Before joining Prime Video, Kasturirangan was vice president of Telugu Original Content at Zee5, part of Zee Entertainment Enterprises Ltd. Her vast experience in content creation and her deep understanding of regional storytelling have made her an influential figure in the industry. Kasturirangan has also been associated with several other media companies, including Tamada Media Private Limited, contributing to her diverse and extensive background in the Indian entertainment space.
As she embarks on this new chapter, Kasturirangan is poised to continue shaping the future of South Indian content on Prime Video, nurturing new markets, and delivering stories that resonate with audiences across the region.
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
