MAM
SureWaves Media to expand its operations in south Asian countries
KOLKATA: SureWaves Media Tech, a Bengaluru based digital media-technology company, is looking beyond the Indian shores. The company is planning to expand its presence and operations in the south Asian countries.
“We are extending the frontiers for growth. Since, we have covered the length and breadth of India, we are setting out to expand our scope and look for additional geographies. Nepal and Sri Lanka are on the radar now,” said SureWaves founder Rajendra Khare exclusively to Indiantelevision.com.
According to Khare, there are advertisers in India that are looking at consumers in these countries. And so, through a single gateway, SureWaves is now extending its scope and reach in order to enable the advertisers in these markets with the ease of technology. “We are also looking for additional strategic partners,” added Khare.
The services will be fully functional in the next quarter. “Many product companies, auto sector, FMCG and e-commerce players have shown a strong interest,” he informed.
Both Sri Lanka and Nepal markets are not yet digitised and so have a combination of terrestrial, cable and satellite channels. SureWaves is in the process of tying up with around 12-15 top media properties in Sri Lanka and another six to eight media channels in Nepal.
“Bangladesh is also important for us,” he hinted. As for Pakistan, Khare said that it would depend on the relationship between India and Pakistan.
Currently, the company, through its internal team in the south Asian countries, is working on the initial research. “The geography and culture in the south Asian markets is not very different from that of India,” he said.
SureWaves provides real-time data monitoring of ads, which for the first time, has made cable TV advertising accountable.
The company, which has penetrated over 100 different markets across India by tying up with close to 250 local channels, plans to approach more satellite channels to extend its solution in the country.
At present around 150 brands including HUL, Wipro, Dabur, Parle, Aircel, Vodafone, Nestle and Honda among others are using SureWaves services in India. Of these, a few have already shown interest to use the services in the neighbouring countries as well. “We are also targeting national advertisers who want to reach all the markets,” he concluded.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
