Movie Channels
‘Entertainment’ on Zee Cinema is the highest rated Hindi movie premiere of 2014
MUMBAI: Zee Cinema, the ultimate Hindi movie destination on Indian television, has earned the top spot among movie premieres with its latest blockbuster movie ‘Entertainment’ grossing an all-time high of 2,59,007 GTVTs (Source TAM: Week 42). The film has Akshay Kumar and Tamannah Bhatia in the lead roles along with Johnny Lever and Krishna Abhishek at their comic best.
Amongst all the top premieres aired across movie channels, Entertainment secured the top spot garnering 60,000 TVTs (Source TAM), thus gaining leadership in the movie premieres segment this year.
(Source: TAM, CS4+, HSM, Premiere TVTs)
The film garnered more eyeballs than any other premiere in the week across Hindi movie channels in India.
(Source: TAM, CS4+, HSM, Premiere TVTs)
The movie also bagged the tag of having the highest time spent by viewers watching in comparison to all the other premieres this year by garnering a whopping 60 minute viewership in that segment. The film also recorded a high amongst CS4+ and 15+ Male audiences viewing it on Zee Cinema as compared to other Hindi movie channels.
(Source: TAM, CS4+, HSM, Premiere TSVs)
(Source: TAM, HSM, Week 42)
Speaking of the film’s success on Zee Cinema, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL commented, “The movie ‘Entertainment’ is our latest content acquisition and we are extremely delighted to get such a tremendous response for its movie premiere across all four parameters of movie viewing – GTVTs, CS 4+, CS 15+ Males and highest time spent. Entertainment has fared extremely well and we will continue to entertain our viewers with many more films that echo our philosophy, Movies, Masti, Magic!”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
