Movie Channels
‘Entertainment’ on Zee Cinema is the highest rated Hindi movie premiere of 2014
MUMBAI: Zee Cinema, the ultimate Hindi movie destination on Indian television, has earned the top spot among movie premieres with its latest blockbuster movie ‘Entertainment’ grossing an all-time high of 2,59,007 GTVTs (Source TAM: Week 42). The film has Akshay Kumar and Tamannah Bhatia in the lead roles along with Johnny Lever and Krishna Abhishek at their comic best.
Amongst all the top premieres aired across movie channels, Entertainment secured the top spot garnering 60,000 TVTs (Source TAM), thus gaining leadership in the movie premieres segment this year.
(Source: TAM, CS4+, HSM, Premiere TVTs)
The film garnered more eyeballs than any other premiere in the week across Hindi movie channels in India.
(Source: TAM, CS4+, HSM, Premiere TVTs)
The movie also bagged the tag of having the highest time spent by viewers watching in comparison to all the other premieres this year by garnering a whopping 60 minute viewership in that segment. The film also recorded a high amongst CS4+ and 15+ Male audiences viewing it on Zee Cinema as compared to other Hindi movie channels.
(Source: TAM, CS4+, HSM, Premiere TSVs)
(Source: TAM, HSM, Week 42)
Speaking of the film’s success on Zee Cinema, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL commented, “The movie ‘Entertainment’ is our latest content acquisition and we are extremely delighted to get such a tremendous response for its movie premiere across all four parameters of movie viewing – GTVTs, CS 4+, CS 15+ Males and highest time spent. Entertainment has fared extremely well and we will continue to entertain our viewers with many more films that echo our philosophy, Movies, Masti, Magic!”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
