iWorld
Twitter and BCCI introduce cricket timeline for Android
MUMBAI: It has been a year since the successful #ThankYouSachin campaign was launched along with other partnerships during the Indian Premier League and Champions League T20, and now, BCCI and Twitter have once again come together to launch a new initiative for cricket fans.
During the ongoing Micromax Cup India versus Sri Lanka ODI Series 2014, fans using Twitter for Android in India will be prompted from their Twitter home screen to view a new cricket timeline on every match day. This new timeline will comprise tweets that will help the viewers follow the conversation around the match and tweet with the official series hashtag from within this experience, ensuring a national viewing party where fans can connect with each other on Twitter.
Speaking about the initiative, BCCI honorary secretary Sanjay Patil said, “The BCCI has a rich history of innovation with digital fan experiences and we are excited about inaugurating cricket timelines on Twitter. It’s really easy for fans to keep up with the match and participate in the conversation around it.”
By simply typing the official series hashtag #IndvsSL in the search bar, cricket fans will be able to directly go to the cricket timeline and view the same. Official Tweets from @BCCI will be featured in an exclusive tab during the live match in this timeline.
Twitter India market director Rishi Jaitly commented, “Twitter brings you closer to the interests you care about and this cricket timeline for India-Sri Lanka is another example of that. Kudos to the BCCI for leading the way on delighting fans and giving them opportunities to consume, connect and express around the live, public conversation of the series. Look out for the #Cricket timelines experience on your Twitter Android app soon.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
