MAM
25 per cent drop in number of brands active on cinema: CAM Report
MUMBAI: Interactive Television in collaboration with IPSOS-MEDIA CT has released the CAM report for the month of September 2014. It includes detailed trends for the movie Finding Fanny. The report documents specifics including presence of each category and brands in cinema, brand recall, placement and distribution strategy of each brand and traces the developments in the Indian cinema advertising. The report examined advertising investments in Indian multiplexes or theatres and offers an overview of where the money is flowing in cinema advertising.
Some of the key highlights of the report are: Food and beverages, beauty and personal care and media retained their position of top three categories on cinema in last 13 months. Electrical Equipment category has risen from 43 per cent in August to 74 per cent in September due to increase in spending of Syska LED lights on cinema screens. Syska LED is present in 3/4th of the screens but the number of spots is much higher than the top brand Chocon.
Elaborating on the report Interactive Television CEO Ajay Mehta said “CAM completed 13 rounds of audit with the movie Finding Fanny. One can observe that there has been 25 per cent drop in number of brands active on cinema with the movie Finding Fanny as compared to Singham Returns. Due to festive season the ad duration for 30/60sec is prominent with the majority of brands. Also, 238 total brands were active via cinema advertising during September 2014 audit, out of which 39 brands were screened on cinema for the first time.”
Most brands prefer the During Interval Spot (70 per cent) over the Before Movie spot (30 per cent).But brands like HDFC Life, Kurkure, 7up and Vicco Vajradanti Toothpaste prefer before movie slots. Food and Beverages shows a slight increase due to Chocon and Kurkure.
Also the difference between the top brand recalled and the others is quite high. The report also highlights that Chocon is the top Brand played in north zone theatres followed by OLX.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
