Brands
Hero Cycles customer reward initiative a hit with customers
MUMBAI: Hero Cycles, world’s largest bicycle manufacturer, had recently announced ‘Mega Hero Gifts Festival’ to capture the spirit of festive season. The offer, that entitles each buyer to win assured gifts with the purchase of every Hero cycle, has received an overwhelming response from the customers. The company will be giving away over 9 lakh prizes under this offer.
To avail the offer every customer will have to scratch the promo card being given along with each purchase. Speaking about the success of the offer Pankaj Munjal, Co-Chairman and Managing Director, Hero Cycles said, “We are overwhelmed by the response that we have received from our customers. In just a few days we have been able to achieve several happy and satisfied customers through the offer. Our aim is to provide maximum customer satisfaction through our quality of products and such offers further help in providing enhanced customer experience. This initiative is a part of our customer reward program that aims to bolster our efforts to achieve our sales expansion strategy.”
There are several high value prizes among others to be won under the offer that include Maruti Alto cars, Hero Splendor motor cycles, Apple iPads, LG LCD televisions and Nokia 520 Lumia phones. The offer started from 16th October 2014 and will be valid till 15th December 2014.
Being the world’s largest cycle manufacturers the company manufactured 5.5 million bicycles last year with sales of Rs 2000 crore.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
