MAM
Viacom18 sweeps 2014 PROMAXBDA Asia awards with 17 wins
MUMBAI: Viacom18 Media Pvt. Ltd. today announced its sweeping victory at the recently concluded 2014 PromaxBDA Asia Awards, on 4 December in Singapore, taking home 14 awards.
The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising on programming, channel or brand. Awards were open to satellite, cable, broadcast, television, radio station and associated new media, their agencies and production houses.
2014 PromaxBDA Asia Award Categories Won
GOLD
· Best Children’s Promo – Nick Dekho Dekho Tum Song Promo
· Best Children’s Campaign – Nick Class Mein Blast
· Best Script – Comedy Central Tees “Territories”
· Funniest Spot – MTV Soap-Box Spot
· Something for Nothing – Indie Talkies Promo
· Most Innovative Use of Digital – Anger Management – Destructomatic App
· App-Titude Award – MTV Count Your Drinks App
· Best Print Campaign – MTV Youth Marketing Forum 2014
SILVER
· Best Comedy Promo – Weekend Stache “P.T.”
· Best Integrated Marketing Campaign – MTV Sent The Youth In India To Polling Booths (MTV Rock The Vote – RTV)
· Funniest Spot – The Dot is Sexy – Rock the Vote
· Something For Nothing – Webbed Season 2 Teaser
· App-Titude Award – MTV Indies App and Website
· Best On-Air Ident – MTV Channel Ident
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
