Viacom18 sweeps 2014 PROMAXBDA Asia awards with 17 wins

MUMBAI: Viacom18 Media Pvt. Ltd. today announced its sweeping victory at the recently concluded 2014 PromaxBDA Asia Awards, on 4 December in Singapore, taking home 14 awards.

The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising on programming, channel or brand. Awards were open to satellite, cable, broadcast, television, radio station and associated new media, their agencies and production houses.

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2014 PromaxBDA Asia Award Categories Won

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GOLD

·         Best Children’s Promo – Nick Dekho Dekho Tum Song Promo

·         Best Children’s Campaign – Nick Class Mein Blast

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·         Best Script – Comedy Central Tees “Territories”

·         Funniest Spot – MTV Soap-Box Spot

·         Something for Nothing – Indie Talkies Promo

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·         Most Innovative Use of Digital – Anger Management – Destructomatic App

·         App-Titude Award – MTV Count Your Drinks App

·         Best Print Campaign – MTV Youth Marketing Forum 2014

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SILVER

·         Best Comedy Promo – Weekend Stache “P.T.”

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·         Best Integrated Marketing Campaign – MTV Sent The Youth In India To Polling Booths (MTV  Rock The Vote – RTV)

·         Funniest Spot – The Dot is Sexy – Rock the Vote

·         Something For Nothing – Webbed Season 2 Teaser

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·         App-Titude Award – MTV Indies App and Website

·         Best On-Air Ident – MTV Channel Ident

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