Brands
India Sweet House and Shankara beauty brand partner for Holi celebration
Mumbai: This Holi, embark on a sensory journey that blends tradition with indulgence. India Sweet House, renowned for its handcrafted Indian sweets, and Shankara Beauty Brand, a purveyor of luxurious, natural skincare products, have joined forces to create the ultimate Holi pampering experience.
The collaboration between India Sweet House and Shankara offers a delightful combination of sweet treats and self-care rituals. Each bite of India Sweet House’s delectable sweets transports enthusiasts to the heart of Holi festivities. Crafted with love and authenticity using traditional recipes, these delicacies promise a rich and flavorful experience. But the indulgence doesn’t stop there. Shankara Beauty Brand elevates the Holi skincare routine with its luxurious products, formulated with natural, result-oriented ingredients. Experience the essence of ancient Indian beauty rituals as these products rejuvenate the skin, leaving it with a radiant glow that reflects the vibrant spirit of Holi.
India Sweet House is not just a sweets brand; it’s a tale of passion and tradition spearheaded by Vishwanath and Shwetha Rajashekar. Inspired by India’s diverse array of sweets and savories, they founded the brand to honor authenticity and purity, materializing their vision at Karma Farms, a sprawling 20-acre organic farm near Bangalore. Here, the essence of each sweet lies in the pristine quality of its ingredients, including organic ghee, khova, and milk meticulously sourced from the farm’s contented cows via a cutting-edge milking parlor, ensuring unparalleled freshness. Distinctively, India Sweet House crafts its delicacies solely on this organic farm, distinguishing it as the sole sweets and savories brand in India to do so. Beyond its agricultural roots, India Sweet House is a familial endeavor, with Shwetha and Vishwanath steering its trajectory while Rajesh Mehta expertly balances flavor and texture in each product. A workforce of over 100, predominantly women, imbues every stage of production with care and dedication, from farm management to the creation of the delightful treats that adorn tables across the nation.
Shankara takes great pride in its transformative skincare line, which seamlessly blends ancient Ayurvedic wisdom with modern science, as symbolized by the Lotus-Rose logo. Focused on enhancing natural beauty rather than superficial fixes, its comprehensive range of face, body, and hair care products caters to skincare aficionados seeking holistic approaches. Moreover, Shankara’s commitment extends beyond beauty, as it allocates 100 per cent of its profits to social causes like girl education and women’s empowerment, ensuring customers contribute to positive societal change with every purchase. Join Shankara India in embracing beauty with purpose.
India Sweet House founders Vishwanath and Shwetha said, “At India Sweet House, we believe that authentic flavors and the purest ingredients come together to create unforgettable experiences. This Holi, our collaboration with Shakara Beauty Brand allows us to share the joy of tradition alongside the indulgence of self-care. We’re thrilled to partner with a brand that celebrates heritage in such a unique way.”
This collaboration between India Sweet House and Shankara Beauty Brand is a testament to the power of partnership in celebrating culture, tradition, and luxury. Experience the fusion of flavors and skincare delights this Holi season and elevate your celebrations with India Sweet House x Shankara.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
