MAM
Keshet Productions gets on-board Simon Shalgosky
MUMBAI: The UK arm of Israel’s Keshet Media Group has appointed the former head of development at ITV Studios’ factual division Shiver – Simon Shalgosky – to lead its growing non-scripted team in London.
Shalgosky’s appointment is a significant step towards Keshet’s push to develop original projects in the UK, in addition to representing formats from Israel.
Shalgosky brings with him his multi-genre experience, having developed a range of entertainment, factual, and factual entertainment programs. Working in development posts at ITV from 2006 – 2014, Shalgosky and his team created and developed a wide slate of shows ranging from Britain’s Best Dish and Come Date with Me to Secrets from the Sky and The Men with Many Wives. Over the last 10 years he has had commissions with every major UK broadcaster and has gathered experience of delivering shows for daytime, access prime and prime time.
Keshet UK COO Sammy Nourmand said, “Simon’s appointment underlines Keshet’s continued commitment to grow its UK Production arm. His versatility and passion for great television made Simon the ideal candidate for this role. We’re delighted to welcome him to the team.”
Shalgosky added, “Keshet has a phenomenal reputation in format entertainment and I’m really looking forward to joining them at such an exciting time.”
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
