MAM
playR retains title as Mumbai Indians’ global merchandise partner for IPL 2024
Mumbai: playR, the leading sports and lifestyle brand, is back in action as the official global merchandising partner of Mumbai Indians for IPL 2024.
If you’re a Mumbai Indians fan, get ready to show your team love in style with playR’s awesome range of Mumbai Indians Jersey It’s the perfect way to shout out your support for your favorite IPL team!
playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement about the partnership, “We are delighted to collaborate with Mumbai Indians once more. They are cricket legends, and we are thrilled to provide fans with high-quality gear that reflects their passion and loyalty.”
A Mumbai Indians spokesperson said, “As we expand globally, merchandise becomes a powerful bridge connecting us with fans in India and beyond. Our partner playR helps build a universal bond through diverse fan merchandise offerings, transcending borders.”
Founded in 2021, playR’s mission is to inspire customers to be creative, confident, and fearless by providing a unique and fashionable style. The brand offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items. playR emphasises building long-term relationships with customers and employees, promoting community service and continuous employee education, and giving back to the community that supports their operations. They aim to be a leading provider of lifestyle, sports, and service management worldwide.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
