Brands
Philips Audio launches launch of TAT3225 earbuds
Mumbai: India’s TWS market has witnessed a robust growth of 34 per cent wherein the surge was primarily driven by the growing consumer preference for wireless convenience and portability as reported by IDC. Additionally, technological advancements resulted in the development of TWS earbuds offering improved sound quality, extended battery life, and enhanced features, thereby propelling the category’s expansion. Keeping this in mind, TPV Technology has further expanded its footprint in the audio market with the launch of the brand-new Philips TAT3225 TWS.
Ideated to revolutionise the audio experience of its users, these new TWS boasts an array of top-notch features that promise unparalleled sound quality and comfort. From immersive audio performance to seamless connectivity, the TAT3225 is designed to redefine the audio experience for all. Available at leading retail outlets and online platforms, this TWS will be available at a special price of Rs 1990/-.
The Philips TAT3225 TWS offers an exceptional 24-hour playtime, along with echo cancellation and an IPX4 rating, ensuring it’s the perfect companion for all on-the-go adventures. With the added flexibility of mono mode and intuitive integrated controls for easy access to the phone’s voice assistant, these earbuds are tailored to suit every individual’s needs. They are also equipped with low latency ultra-responsive mode- offering the user a smart pairing feature, while LED indicators keep users effortlessly connected at all times.
Commenting the launch of the two new products, TPV Technology India Pvt Ltd country head Atul Jasra said, “We are delighted to unveil our latest addition, the Philips TAT3225 TWS earbuds, to our valued customers. These innovative earbuds are tailored with audiophiles in mind, offering an exceptional audio experience. At TPV, our passion for excellence drives us to continually raise the bar, and these new releases are a testament to our dedication to providing the highest quality audio experiences. With advanced features ensuring superior sound performance, we have spared no effort in ensuring that these earbuds not only meet but exceed expectations, ultimately enhancing the audio experience for our esteemed customers.”
Key features of the new Philips TAT3225 TWS
24 hours’ playtime (Six + 18 hours)
Experience uninterrupted music on the move with our latest TWS earbuds, boasting an impressive 24-hour playtime. You can indulge in your favorite tracks all day long. Whether you’re commuting, exercising, or unwinding at home, these earbuds guarantee non-stop musical enjoyment. Bid farewell to frequent recharging hassles and welcome endless hours of audio bliss with our TWS earbuds.
IPX4 splash and sweat resistant
⦁ IPX4 certification ensures reliable protection against water and sweat damage
⦁ Can handle while doing activities like running, gym workouts, and sudden rain showers
⦁ Perfect companion for an active lifestyle, providing freedom to focus on workouts or outdoor adventures without distractions
Integrated controls
Say goodbye to unwanted echoes with the echo cancellation feature. Whether you’re in a noisy environment or speaking in windy conditions, our echo cancellation feature guarantees optimal sound quality, allowing you to enjoy seamless communication with friends, family, or colleagues and immerse yourself fully in your audio experience, whether you’re making calls or listening to music. Communication becomes more convenient by activating your phone’s voice assistant with just a tap making your tasks easier by giving out simple commands. Moreover, the built in mic feature provides sound clarity to both the speaker and listener ensuring that your work calls and meetings go smooth without any hindrances.
Mono mode
The TAT3225 offers the convenience of mono mode, allowing you to multitask activities while using a single earbud. Whether you need to stay aware of your surroundings while on a call or simply prefer mono listening during certain activities, this feature provides enhanced flexibility and versatility. With mono mode, you can enjoy uninterrupted audio playback or engage in hands-free calling with ease, without the need to wear both earbuds simultaneously. Simply pop in one earbud and enjoy your favorite content while staying connected to the world around you.
Smart pairing and design
Immerse yourself in uninterrupted connectivity through our innovative smart pairing feature, enhanced by the state-of-the-art “Low Latency Ultra Responsive Mode” for swift connections. These earbuds are ergonomically designed to provide a snug and cozy fit for every user, promising unparalleled indulgence.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
