MAM
Healthians.com expands service offerings
MUMBAI: Healthians.com has expanded its services on World Health Day. It will now offer crowd sourced sample collectors for home visits and crowd sourced hyperlocal doctors for complimentary test report reading, apart from storing patients medical records online. It also launched free Doctor Helpline to help users take first or second opinion regarding medical tests.
“100 per cent of the medical labs that we approached have tied up with us. Hospital chains too are supportive and tie-ups with Max Healthcare, Medanta, BLK, Express Clinics, Artemis, etc. are in various stages of implementation,” said Healthians.com founder Deepak Sahni.
“With feedback from initial users, we thought about the entire process of medical tests bottom up and saw multiple pain areas. The traditional systems are cumbersome, need multiple visits to a doctor first, then to medical lab next day, and then doctor again with the report. With Healthians, the patient gets better and faster experience,” added Sahni.
Post test reports, hyperlocal doctors offer complimentary report reading on the same evening through a call, as this helps them connect with new and incremental nearby patients. It is also in the process of tying up with chemists for aggregating offline demand.
While the scope of the service has expanded, the business model remains asset light. The hyperlocal sample collectors and doctors are crowd sourced. Apart from convenience, speed and savings, the platform also offers digital storage of medical reports.
“Digital storage of medical records has received limited success since it requires either the doctor or the patient to upload the test data online, which has friction. Since Healthians receives test data directly from labs, the systems is able to store the reports automatically,” admits Sahni.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
