Brands
Godrej Nature’s Basket partners with Amazon India
MUMBAI: Godrej Nature’s Basket, a retail destination for food from across the world, has tied up with Amazon.in. With this, the Indian and international gourmet range from Nature’s Basket has extended its reach to over 19,000 pin codes across India.
Godrej Nature’s Basket MD Mohit Khattar said, “The partnership with Amazon.in is a step forward for us in exponentially increasing our brand’s connect with discerning customers across the country and making available our choicest products for their consumption. We continue to aim to make food shopping a bigger, better and brighter experience for customers by making it easier for them to source the finest from around the world.”
Godrej Nature’s Basket has listed a wide range of products on the online marketplace www.amazon.in, in the first phase and the range will increase exponentially in the coming months. The brand will also introduce its gifting options range on the platform. Godrej Nature’s Basket gift hampers, catering to discerning and quality conscious customers, will make its debut soon.
Amazon India director seller services Amit Deshpande added, “We are excited to have Godrej Nature’s Basket as a seller on the platform. They have regularly set benchmarks for the retail industry and we do believe this partnership will help them redefine gourmet retail. Together we will provide our customers across the country a convenient and easy access to a wide and unique selection of Gourmet products.”
Brands
Home Essentials raises Rs 70 Cr in pre-series B round
360 One Asset leads funding as D2C brand scales stores and supply chain
GURGAON: Home Essentials, a fast-rising direct-to-consumer brand in India’s home and kitchen space, has secured Rs 70 crore in a pre-series B funding round led by 360 One Asset, with participation from existing backer India Quotient.
The fresh capital is set to fuel the company’s next phase of growth, with a clear focus on offline expansion, supply chain muscle, and sharper product innovation. Over the next three years, the brand plans to scale revenue to Rs 500 crore and reach five million Indian households.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has moved swiftly from small-town start-up to national contender. Built on a simple but compelling idea that Indian homes deserve products that are practical, pleasing to the eye, and fairly priced, the company has carved out a niche between high-end luxury labels and no-name utility goods.
From airtight storage solutions to ergonomic loose furniture, its design-first approach has struck a chord with a young, aspirational consumer base. In under two years, the brand has served more than a million customers while maintaining strong unit economics and a clear path to profitability.
Offline retail now forms a key part of the growth blueprint. The company plans to operate 20 stores across India by the end of the year, strengthening its omnichannel presence and bringing its tactile, experiential format to both Tier 1 and Tier 2 cities.
360 One Asset senior fund manager Sumit Jain said, the brand is reshaping a highly fragmented category with products that combine aesthetics and function. He noted that the founders have demonstrated disciplined execution and capital efficiency while building a business that resonates with modern Indian households.
India Quotient partner Madhukar Sinha, added that the firm backed Home Essentials early after identifying a clear gap in the market for thoughtfully designed yet affordable home utilities. He said the new funding would help the company expand its catalogue and broaden its national reach.
For Home Essentials co-founder and CEO Tanishq Jain, the mission is straightforward but ambitious. He said the company aims to become the go-to destination for well-designed home and kitchen essentials, with experiential stores reinforcing what began as a strong online play.
Co-founder and chief marketing officer Divyam Jain, emphasised that winning in India’s D2C space requires more than sharp branding. A deep understanding of consumer aspiration, tight supply chain control, and operational efficiency are just as vital, he said, describing 360 ONE Asset and India Quotient as partners in building a high-performance organisation.
In a category long defined by cluttered shelves and uneven quality, Home Essentials is betting that good design, fair pricing, and disciplined execution can turn everyday living into a more polished affair.
