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Vineet Jain, AroonPurie, Uday Shankar and CVL Srinivas bag top honours at 3rd IAA Leadership Awards
MUMBAI: The International Advertising Association’s (IAA) India Chapter today announced the winners for the 3rd IAA Leadership Awards at a glittering ceremony held in Mumbai. The event, presided by Honourable Union Minister of State for Finance Sri Jayant Sinha, brought together the most creative and strategic minds from the world of Marketing, Media and Advertising industry as they competed against each other for the coveted awards.
The 3rd IAA Leadership Awards celebrated the hard-work and efforts put in by professionals from across industries that have enabled their brand promise and message to further their respective brands’ propositions with consumers.
Congratulating the winners, Chief Guest for the evening, the HonorableUnion Minister of State for Finance Sri Jayant Sinha said, “It is an honour to be present in a room full of achievers. Politics much is like marketing in many ways. In my experience I have learnt that Indian consumers are a very different lot, very different from consumers internationally. They are emotional, relational and definitely need value for money – paisa vasool is a must. So when we are speaking to the Indian consumers as marketers, much as we in politics do, we need to keep these aspects in mind. Having said that, I would like to congratulate the winnerstonight, and hope they celebrate their success over years to come.”
Speaking on the occasion, Srinivasan K Swamy, President of IAA’s India Chapter said, “It is wonderful to be in the amidstof a collection of individuals who are seekers of excellence. I am humbled and proud at the same time. Humbled, because I am in the midst of a distinguished audience and proud, because this is only the third year of IAA Leadership Awards and it has already established itself as an industry standard. I would like to thank for the support I received from Raj Nayak for putting steam behind an award that the industry looks forward to.”
The 3rd IAA Leadership Awards were presented by COLORS. Speaking about the initiative, Raj Nayak, CEO – COLORS said, “IAA is undoubtedly the best platform in the industry bringing together creative minds, and the IAA Leadership Awards celebrates the leaders who empower like-minded individuals to push their boundaries with great campaigns and hard work. Associating with the event is an absolute honour and we would like to extend our heartiest congratulations to the winners for their contribution towards the development of the industry. We look forward to further our association with IAA and continue to applaud the efforts put in by professionals on this national platform.”
Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance IndustriesLimited, announced the Hall of Fame award to I Venkat – Director, Eenadu Group along with the Srinivasan K Swamy and the Chief Guest – Jayant Sinha. He ended the proceedings by thanking all the winners, the judges and the hosts and the Chief Guest for gracing the occasion and making it a memorable evening.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
