iWorld
Mumbai’s Antony Dcruz wins Gold on JioCinema’s Jeeto Dhan Dhana Dhan
Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.
Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth INR 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs One lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.
Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”
Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”
On Day 2, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.
Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.
Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.
Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.
Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
