The broadband player eyes cricket’s growing audience with on-ground and digital presence
The study shows high engagement and purchase intent for JioCinema ads on CTV and mobile
TVR grows by 18 per cent compared to the last edition for the first 51 matches.
BARC data reveals staggering response, audience feedback phenomenal.
44.8 crore TV viewers watched 18,800 crore minutes across the first 22 days of the tournament.
