Brands
IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart
MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian Premier League (IPL) season 8.
Amongst all the categories, Internet services and B2C categories topped the chart with 29 per cent share of ad volume. It must be noted that e-commerce ventures like Amazon, PayTm also fell under the same category. Amazon upgraded itself as a presenting sponsor of the flagship franchisee cricket tournament.
On second spot stood cellular phone services with a share of 11 per cent of ad volume, whereas cellular phones – smart phones category with a 10 per cent share of ad volume was on the third spot. Two wheelers and aerated drinks were ranked fourth and fifth with shares of eight and six per cent respectively.
The pole position in brands chart was acquired by Vodafone cellular phone service (8.4 per cent share) closely followed by Amazon.in (8.03 per cent share). DTH player Tata Sky, which recently launched a multi film series ad campaign called ‘Daily Dillagi’ exclusively for the IPL, ranked third in the list of brands with top ad share. Paytm and Snapedeal.com followed at fourth and fifth spot respectively.
• Parameters
1. Source : TAM Media Research
2. Channel: SONY MAX || SONY SIX || SONY AATH || SONY KIX
3. Period: 8 April – 18 April, 2015
4. Match: Match 01 – Match 14
Commercial Advertising: A period of time when commercial ads are shown during live telecast of the match at events like over change, fall of wicket etc.
• Highlights:
- A total of 57 brands were present during Commercial Breaks of IPL 8 matches on Sony Max, Sony Six, Sony Aath and Sony Kix.
- Twenty-nine per cent share of ad volumes during IPL 8 matches was from ‘Internet Service – B2C & Online Shopping’ category under which brands Amazon and paytm topped.
· Notes:
1. Only Live matches excluding Pre-Mid-Post Match analysis
2. Report based on Pure Advertising duration i.e. it excludes Program Promotion ads, Franchisee ad, Cricket Board (BCCI) and Official Broadcaster (Max)
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
