Brands
IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart
MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian Premier League (IPL) season 8.
Amongst all the categories, Internet services and B2C categories topped the chart with 29 per cent share of ad volume. It must be noted that e-commerce ventures like Amazon, PayTm also fell under the same category. Amazon upgraded itself as a presenting sponsor of the flagship franchisee cricket tournament.
On second spot stood cellular phone services with a share of 11 per cent of ad volume, whereas cellular phones – smart phones category with a 10 per cent share of ad volume was on the third spot. Two wheelers and aerated drinks were ranked fourth and fifth with shares of eight and six per cent respectively.
The pole position in brands chart was acquired by Vodafone cellular phone service (8.4 per cent share) closely followed by Amazon.in (8.03 per cent share). DTH player Tata Sky, which recently launched a multi film series ad campaign called ‘Daily Dillagi’ exclusively for the IPL, ranked third in the list of brands with top ad share. Paytm and Snapedeal.com followed at fourth and fifth spot respectively.
• Parameters
1. Source : TAM Media Research
2. Channel: SONY MAX || SONY SIX || SONY AATH || SONY KIX
3. Period: 8 April – 18 April, 2015
4. Match: Match 01 – Match 14
Commercial Advertising: A period of time when commercial ads are shown during live telecast of the match at events like over change, fall of wicket etc.
• Highlights:
- A total of 57 brands were present during Commercial Breaks of IPL 8 matches on Sony Max, Sony Six, Sony Aath and Sony Kix.
- Twenty-nine per cent share of ad volumes during IPL 8 matches was from ‘Internet Service – B2C & Online Shopping’ category under which brands Amazon and paytm topped.
· Notes:
1. Only Live matches excluding Pre-Mid-Post Match analysis
2. Report based on Pure Advertising duration i.e. it excludes Program Promotion ads, Franchisee ad, Cricket Board (BCCI) and Official Broadcaster (Max)
Brands
Tata Elxsi CFO Gaurav Bajaj quits, Nalin Rana to take over
Gaurav Bajaj exits on May 29th; Nalin Rana, a veteran of Standard Chartered and Tata Sons, steps in the next day
BENGALURU: Tata Elxsi is getting a new man on the money. The design and technology services company announced on Monday that its chief financial officer, Gaurav Bajaj, has resigned, effective close of business on May 29th, 2026, to pursue opportunities outside the organisation. He will be succeeded the very next day by Nalin Rana, whose appointment has been approved by the board on the recommendation of the Nomination and Remuneration Committee.
Rana is no stranger to big numbers. He brings roughly 17 years of experience spanning strategic finance, corporate strategy, investment banking, mergers and acquisitions, and fund-raising. He currently holds leadership roles within the Tata Group, including at Tata Sons, and sits on the boards of Tata Teleservices Limited and Tata Teleservices (Maharashtra) Limited. Before joining the Tata Group in 2021, he was executive director in investment banking at Standard Chartered Bank, where he advised clients on mergers, acquisitions, and fund-raising transactions worth over $15 billion.
Rana will also serve as a key managerial personnel under the Companies Act, 2013, in line with regulatory disclosure requirements under SEBI Listing Regulations.
The Nomination and Remuneration Committee and the board placed on record their appreciation for Bajaj’s contribution during his tenure, the company said in a regulatory filing.
One CFO out, one in, and barely 24 hours between them. For Tata Elxsi, the transition is textbook neat. For Rana, the real work starts May 30th.
