MAM
DDB MudraMax realigns biz units; announces new leadership structure
MUMBAI: In line with the changing consumer, market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand.
DDB Mudra Group executive director and DDB MudraMax Media (including digital) president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.
This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.
DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak (popularly known as Andee) will now take charge of the DDB MudraMax experiential business as well.
Deepak has taken the lead in delivering path breaking campaigns for clients in the experiential and engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.
TracyLocke head business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. He has been instrumental in delivering technology led solutions for clients to help grow their business in the field marketing, shopper marketing and the retail space.
Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
