News Headline
TAM week 19: Star Plus, Colors rise; lead Hindi GECs
MUMBAI: Week 19 data, sourced from TAM (Television Audience Measurement) subscribers for the Hindi GEC’s and other genres for both household and individual category, saw most of the channels on a decline.
Star Plus continued to be the leader both in household and individual ratings with 566 GRPs and 249 GRPs respectively, whereas Colors held the second position in both household and individual ratings with 464 GRPs and 202 GRPs respectively.
Zee TV stood at number three but witnessed a decline from 362 GRPs last week as compared to 340 GRPs this week in the household category and 153 GRPs this week, a decline from 162 GRPs last week in the individual category.
Life OK took the forth position witnessing a decline from 328 GRPs last week to 299 GRPs this week in the household category and 128 GRPs this week in the individual category.
Sab also saw a decline at the fifth position with 268 GRPs in the household category, and remained constant in the individual category with 126 GRPs.
Sony stayed at the sixth position with 215 GRPs in the household category and 97 GRPs in the individual category. &TV also witnessed a decline to 112 GRPs in the household category and in the individual category with 97 GRPs.
Pal saw a decline from 50 GRPs to 39 GRPs in the household category and from 23 GRPs to 20 GRPs in the individual category. Epic witnessed a drop from 14 GRPs to 13 GRPs in the household category and remained at a constant 5 GRPs in the individual category.
The top three channels in the Hindi movie genre were Sony Max, followed by Zee Cinema and Star Gold.
Aaj Tak dominated the Hindi news genre, followed by which were ABP News and India TV.
