Ad Campaigns
Bingo! Mad Angles launches G.O.A.T pack with hilarious ‘Mad’ reasons
Mumbai: Bingo! Mad Angles, a much-loved snacking brand from ITC Foods, is back to tickle your funny bones with its new campaign – the launch of its Greatest of All Time (G.O.A.T) pack. Known for its offbeat humour and quirky campaigns, Bingo! Mad Angles is going the extra mile to give their consumers hilarious reasons why their new packaging is the G.O.A.T.
The campaign concept is delightfully bizarre with the brand presenting a slew of quirky reasons. Those include: being dust-proof, drown-proof, weather-proof and even having a dedicated song. The brand is pushing the boundaries of quirkiness to new heights. In an interesting move, the brand has partnered with renowned celebrity influencer Orry, rapper Srushti Tawade and the enigmatic Hydroman to unravel the mystery behind why the new pack reigns supreme. However, there’s a twist in the tale that promises to leave audiences both bewildered and entertained.
The madness doesn’t stop there! The brand is inviting its audience to join in on the fun and stand a chance to win exciting prizes by sharing their own ‘mad’ reasons for why the new pack deserves the G.O.A.T title.
Speaking about the new campaign, ITC Foods VP, head of marketing – snacks, noodles and pasta, Suresh Chand said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we wanted to take our signature brand of humour and madness to new heights. With this campaign, we’re turning up the humour quotient to the maximum. Get ready to laugh, get ready to be amazed and get ready for the snacking experience of a lifetime.”
To amplify the campaign’s reach, Bingo! Mad Angles has collaborated with several renowned influencers for their humorous take on Gen Z problems. Through live influencer videos, Bingo! Mad Angles celebrates the infectious energy and unstoppable spirit of individuals like Sushant Divgikr, an Indian transgender artist known for forging his individual path and defying conventions. In his reel, he titles the new pack as the G.O.A.T pack for its judgement-proof nature, just like himself. Similarly, Preeti Sarkar, the Bengali influencer famous for her zany characters, celebrates being Troll-proof along with the new Bingo! Mad Angles pack.
Prepare to be captivated, bewildered, and thoroughly entertained as Bingo! Mad Angles unleashes its madness in a new form.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
