MAM
GroupM appoints Filip Jabbour as MENA CEO
MUMBAI: In order to drive growth in the Middle East and North Africa (MENA), GroupM has appointed Filip Jabbour as CEO for the region.
Based in Dubai, Jabbour will begin his new role from June and report to GroupM Europe, Middle East & North Africa CEO Dominic Grainger.
In his new post, Jabbour will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region.
Jabbour will launch operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.
Jabbour joins GroupM from the US-based Spark where he was executive vice president and managing director. He was also previously with Starcom MediaVest Group as global business development director, where he spearheaded strategy with clients and drove new business internationally. He held leadership roles at Starcom since 2005, including being MENA CEO where he drove successful business across the region.
“MENA is a diverse and dynamic region, with fantastic growth opportunities for our clients. Filip’s track record with blue chip clients, developing communications offers for the future and building relationships make him well suited to further develop and lead our regional operations. His experience, along with his strategic thinking and interest in developing an innovative future-facing business, make him an ideal cultural fit for GroupM and just the right leader to collaborate closely with our agencies to drive additional benefits and growth for our clients in the region,” said Grainger.
Jabbour added, “The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling. GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to help accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available. I’m looking forward to integrating learning from work in the US and across global markets, with specific experiences developed by being part of the MENA region that has shaped my career for 18 years.”
Digital
TCS launches Workspace Experience Studio with Zscaler
New AI-powered solution targets $160Bn digital workspace market by 2030.
MUMBAI: TCS just turned the office into a workspace wonderland because when Zero Trust meets AI, even Monday mornings start feeling productive. Tata Consultancy Services (TCS) has launched TCS Workspace Experience Studio, engineered with Zscaler Digital Experience (ZDX), to deliver seamless, resilient, and proactive digital workspaces for global enterprises. The solution integrates Zero Trust security, advanced observability, and AI-powered experience analytics, shifting from traditional Service Level Agreements (SLAs) to Experience Level Agreements (XLAs) that prioritise user productivity and satisfaction.
The platform taps into the rapidly expanding digital workspace market, projected to surpass $160 billion by 2030, with an addressable opportunity exceeding $8 billion in the next five years. Powered by Zscaler OneAPI for integration and automation, it adds Digital Experience Monitoring (DEM), workplace observability, and enhanced cybersecurity capabilities to TCS’s Human-Centric AI portfolio.
Key features include auto-healing and auto-remediation to detect and fix issues across systems, applications, and infrastructure reducing downtime and manual intervention. The User Persona feature uses ZDX data for personalised insights and recommendations, easing user friction and boosting efficiency.
TCS has deployed the solution for a leading Scottish multinational engineering company, where it is projected to deliver a 25–30 per cent boost in user productivity and significantly improve digital experience.
Zscaler, SVP of global partner for ecosystems Anthony Torsiello said, “Together, we are empowering organisations to achieve tangible business results by delivering smarter, more resilient digital environments that enhance productivity, improve user experiences, and drive operational success.”
TCS global head of ITIS offerings & engineering for cloud unit Murali Menon added, “CIOs are prioritising AI infusion to transform workspace experiences, fostering greater collaboration and accelerating innovation. Our strategic partnership with Zscaler delivers enhanced user experiences and optimised application performance across diverse environments.”
In an era where hybrid work is the norm and downtime is the enemy, TCS and Zscaler aren’t just building better offices, they’re crafting digital spaces where employees actually want to log in, one intelligent fix at a time.
