DTH
Digital penetration of pay-TV subs in APAC to reach 90% by 2023: MPA
MUMBAI: The Asia-Pacific pay-TV industry will grow at a 6.6 per cent average annual rate from 2014 to 2019, according to a new report, Asia Pacific Pay-TV & Broadband Markets, released by Media Partners Asia (MPA).
MPA projects industry sales to climb from $52 billion in 2014 to $72 billion by 2019 and to $84 billion by 2023. Despite robust growth, the region’s pay-TV industry is under pressure however, as the pace of both subscriber and revenue growth decelerates.
In Southeast Asia, a significant slowdown in Indonesia and Thailand will apply the brakes to regional momentum, partially offset by significant expansion in the Philippines and decent gains in Malaysia.
Revenue growth will be at its most robust and scalable in large territories such as India, Korea and China as well as smaller markets such as Hong Kong and the Philippines. Australia will offer much improved subscriber momentum, although revenue expansion will lag.
Ex-China, which remains a utility oriented and highly regulated pay-TV market, Asia added10.8 million net new pay-TV customers in 2014, slower than the 11.2 million added in 2013 and significantly slower than the average 15-18 million net additions that occurred between 2008-11.
MPA projections indicate a spike in net additions will occur in 2016, due to India’s next phase of cable digitalization, with a steady deceleration likely to follow. Including China, MPA sees total pay-TV subscribers in Asia-Pacific growing from 500 million 2014 to 598 million by 2023.
Adjusted for multiple connections in a household, pay-TV penetration of TV households will grow from 54 per cent in 2014 to 61 per cent by 2023. In Asia ex-China, adjusted pay-TV penetration is expected to grow from 55 per cent to 60 per cent over the same period.
Digital penetration of pay-TV subs in Asia-Pacific will increase from 70 per cent in 2014 to 90 per cent by 2023 as all major pay-TV markets covered in the report go 100 per cent digital except for India (70 per cent),Pakistan (32 per cent), Sri Lanka (94 per cent), and Thailand (53 per cent).
HD penetration of total digital pay-TV subs will grow from 24 per cent to 44 per cent over the same period, with penetration between 50-90 per cent in Australia, China, Korea, Japan, Malaysia, New Zealand, the Philippines and Singapore.
Over 2014-19, value-added services (VAS), driven by VOD, will be the fastest growing segment for Asia’s pay-TV industry, as revenues climb at a 13.2 per cent CAGR from 2014-19.Key market drivers of VOD include Australia, China, Japan and Korea, while Malaysia and Hong Kong lead amongst smaller markets.
MPA projects that authenticated TV Everywhere (TVE) services will not generate meaningful revenue but remain a churn reducer in most markets.
In standout pay-TV markets such as India and Korea, a combinationof high volume and a level of ARPU upside (partially off set by price competition), inaggregate, will drive subscription revenue growth. Higher yields will also boost growth in Hong Kong, Malaysia, the Philippines and Vietnam.
According to MPA, pay-TV advertising will grow from $10 billion in 2014 to $14.3 billion by 2019, with growth driven by high base markets such as India and Korea along with China. Australia, Japan and Taiwan will remain material, although growth in each of these markets will soften.
The pay-TV ad opportunity in Southeast Asia will remain under-exploited, partially due to limited penetration in most markets, but also because of poor execution.
MPA executive director Vivek Couto said, “Pay-TV operators are striving to either reignite growth or sustain existing momentum with a new cycle of value creation. A number of operators are repackaging products with improved price points (i.e. Australia), tiering (i.e. Hong Kong) and slimmer, low-ARPU packs (i.e. Philippines). Most players have invested to enhance programme windows and offer more VOD. Others are climbing the curve of product innovation with all-HD platforms, with more local and Asian content, as well as live sports, a key mainstay for pay-TV.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
