Brands
PVR to raise Rs 350 crore from PE firm Multiples, dilute 10.7% stake
MUMBAI: PVR Ltd, which recently acquired DT Cinemas for Rs 500 crore, is looking at raising Rs 350 crore from Indian private equity firm Multiples Alternate Asset Management Private Limited (Multiples), which will pick up 10.7 per cent stake in the company.
Under the terms of the agreement, Multiples through its various funds shall, subject to receipt of necessary statutory approvals, subscribe to 50,00,000 equity shares in PVR Limited for a 10.7 per cent fully diluted stake, at a price of Rs 700 per equity share.
PVR chairman and managing director Ajay Bijli said, “We are delighted to deepen our partnership with Multiples. This investment bears testimony to the immense faith that Renuka Ramnath and entire Multiples Private Equity team have reposed in the business model, promoters and the management team of PVR.”
Multiples managing director and CEO Renuka Ramnath added, “PVR is a unique success story built on the back of strong financial support and endorsement from the same investor. We are proud to have been part of PVR’s history from less than 29 screens towards building 1000 screens. The credit for this outstanding journey is to Ajay, Sanjeev and the excellent management team that works with them.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
