MAM
DDB Mudra Group elevates Sameer Mehta as TracyLocke president
MUMBAI: DDB Mudra Group has elevated Sameer Mehta to the post of TracyLocke India president. In his new role, Mehta will report to DDB Mudra Group CEO and MD Madhukar Kamath.
TracyLocke is DDB Mudra Group’s shopper marketing, field marketing and retail solutions agency.
Mehta has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the field marketing, retail solutions and shopper marketing services for the group. With 17 years of experience in this field, Mehta is helping businesses grow through interventions at the point of purchase and this has been utilized extensively for many brands.
Post the Mudra Groups acquisition by Omnicom, Mehta has been a part of the team that has been entrusted to build the TracyLocke brand in India.
Mehta said, “I look forward to this opportunity as we imbibe the TracyLocke philosophy of ‘Buy Design’ in our day to day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practiced by TracyLocke in the US with Pepsico, where they deliver cutting edged brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets. Truly a lot to look forward to for us in TracyLocke India.”
Kamath added, “This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
