MAM
DDB Mudra Group elevates Sameer Mehta as TracyLocke president
MUMBAI: DDB Mudra Group has elevated Sameer Mehta to the post of TracyLocke India president. In his new role, Mehta will report to DDB Mudra Group CEO and MD Madhukar Kamath.
TracyLocke is DDB Mudra Group’s shopper marketing, field marketing and retail solutions agency.
Mehta has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the field marketing, retail solutions and shopper marketing services for the group. With 17 years of experience in this field, Mehta is helping businesses grow through interventions at the point of purchase and this has been utilized extensively for many brands.
Post the Mudra Groups acquisition by Omnicom, Mehta has been a part of the team that has been entrusted to build the TracyLocke brand in India.
Mehta said, “I look forward to this opportunity as we imbibe the TracyLocke philosophy of ‘Buy Design’ in our day to day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practiced by TracyLocke in the US with Pepsico, where they deliver cutting edged brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets. Truly a lot to look forward to for us in TracyLocke India.”
Kamath added, “This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
