iWorld
Times Internet’s Gaana.com looks to raise $150 million
MUMBAI: After music streaming service Saavn raised over $100 million not so long ago, its competitor Times Internet’s Gaana.com is all set to make a similar move in order to expand its base and invade newer territories. If industry sources are to be believed, the venture is looking to raise over $150 million.
While Gaana.com business head Pawan Agarwal confirmed to Indiantelevision.com on the fund raising, he declined to disclose the amount as well as the parties that were looking at investing into the venture.
“India is a vast market and we have aspirations of expansion and to fuel that we plan to raise funds through venture capitals and other private investors,” said Agarwal.
It may be recalled that recently, Saavn announced its move to enter into delivering video content to its subscribers. When queried as to whether Gaana was also looking to take the same route, Agarwal replied, “At this point of time, we do not have such plans. There is enough room in the music streaming market and we are concentrating on that.”
So far, the Times Group has invested $25 million in Gaana.com, which has crossed 22 million downloads across Android and iOS as well as clocked 16 million monthly active users. On the other hand, Saavn, which was founded in 2007, has 14 million monthly active users, up from 11 million in the first quarter of 2015. What’s more, it expects to cross 20 million by the end of the year.
The music streaming players in India are planning thick and fast so as not to leave the market wide open for rivals.
iWorld
TAM Sports expands monitoring to live streaming on CTV and mobile
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: TAM Sports, the sports intelligence arm of TAM Media Research, is widening its monitoring net. The company has expanded its advertising tracking to include live streaming across connected TV (CTV) and mobile platforms alongside traditional linear live broadcasts, sharpening its ability to measure brand presence in the fast-evolving sports media landscape.
The move comes as sports viewership increasingly splinters across multiple screens and streaming environments, pushing advertisers, sponsors and rights holders to seek credible data on how their brands perform across platforms.
For more than 15 years, TAM Sports has provided independent monitoring of sponsorship exposure for federations, leagues, teams, sponsors and agencies. By adding live streaming feeds on CTV and mobile to its analytics stack, the firm now enables stakeholders to track advertising occurrences and brand appearances across streaming environments as well as conventional television coverage.
LV Krishnan, chief executive officer, TAM Media Research, said media consumption around sports has transformed rapidly, and measurement systems must keep pace.
“Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it,” Krishnan said. “For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, head, TAM Sports, said the increasingly fragmented video ecosystem has made unified analytics essential for stakeholders trying to assess the true impact of sponsorship investments.
“In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens,” Yardi said. “TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
The platform evaluates brand exposure across several dimensions. These include advertising occurrences during live coverage, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, and presence across digital and social media. Clients can also combine the data with brand-lift studies to assess the depth and prominence of sponsorship exposure.
By consolidating these monitoring and analytics capabilities within a single platform, TAM Sports aims to give rights holders and sponsors a clearer view of how their investments perform across broadcast, streaming, digital and on-ground environments.
The company says the expanded system allows stakeholders to gauge competitive share of voice and sponsorship visibility across the broader sports media ecosystem.
In a world where fans switch effortlessly between television, phones and connected screens, the message from TAM Sports is blunt: follow the audience everywhere—or risk losing sight of the brand game altogether.
