eNews
Pocket FM’s sound diplomacy: Uniting boAt and Apple fans with #enoughsaid
Mumbai: The latest showdown in the tech world has got tongues wagging and fingers typing faster than ever. What has got everyone in a tizzy, you ask? Well, it’s none other than a cheeky little ad from boAt, taking a swing at Apple’s AirPods.
Ever since this digital duel began, the internet has been set ablaze with fiery debates and spicy memes. Supporters of boAt are hailing them as the David to Apple’s Goliath, while critics are crying foul, accusing them of kicking a hornet’s nest.
But hold on to your headphones, because the plot thickens! Enter Pocket FM, swooping in like the hero of the story with their own spicy take. With their clever hashtag #enoughsaid, they are reminding us all that in the grand scheme of things, it’s the content behind the sound that matters, irrespective of the brand stamped on our earpieces.
And just like that, Pocket FM’s post went viral faster than you can say “Bluetooth.” Suddenly, everyone’s buzzing about it on LinkedIn and Instagram.
Nishant, the software engineer, is giving a virtual high-five!Link
Nice marketing strategy to include both market leaders boAt Lifestyle Aman Gupta and Apple in one space!
Perinbarajan S was seen predicting that the flames ignited by Aman Gupta and co. might take a while to fizzle out.
So there you have it, folks! The battle of the brands rages on, but in the end, whether you are team boAt or team Apple, one thing’s for sure: the real winner here is entertainment. And maybe, just maybe, a good old-fashioned laugh.
Brands like BankBazaar and CashKaro.com are also joining this ‘peace trend’ started by Pocket FM with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!
Divided by choices, united by Cashback!
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.#CashKaro #Trending #momentmarketing @Apple @RockWithboAt @PocketFM_App @Social_Samosa @afaqs @SDissect pic.twitter.com/6qtdNK5mE2— CashKaro.com (@Cashkarocom) April 4, 2024
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
