eNews
Pocket FM’s sound diplomacy: Uniting boAt and Apple fans with #enoughsaid
Mumbai: The latest showdown in the tech world has got tongues wagging and fingers typing faster than ever. What has got everyone in a tizzy, you ask? Well, it’s none other than a cheeky little ad from boAt, taking a swing at Apple’s AirPods.
Ever since this digital duel began, the internet has been set ablaze with fiery debates and spicy memes. Supporters of boAt are hailing them as the David to Apple’s Goliath, while critics are crying foul, accusing them of kicking a hornet’s nest.
But hold on to your headphones, because the plot thickens! Enter Pocket FM, swooping in like the hero of the story with their own spicy take. With their clever hashtag #enoughsaid, they are reminding us all that in the grand scheme of things, it’s the content behind the sound that matters, irrespective of the brand stamped on our earpieces.
And just like that, Pocket FM’s post went viral faster than you can say “Bluetooth.” Suddenly, everyone’s buzzing about it on LinkedIn and Instagram.
Nishant, the software engineer, is giving a virtual high-five!Link
Nice marketing strategy to include both market leaders boAt Lifestyle Aman Gupta and Apple in one space!
Perinbarajan S was seen predicting that the flames ignited by Aman Gupta and co. might take a while to fizzle out.
So there you have it, folks! The battle of the brands rages on, but in the end, whether you are team boAt or team Apple, one thing’s for sure: the real winner here is entertainment. And maybe, just maybe, a good old-fashioned laugh.
Brands like BankBazaar and CashKaro.com are also joining this ‘peace trend’ started by Pocket FM with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!
Divided by choices, united by Cashback!
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.#CashKaro #Trending #momentmarketing @Apple @RockWithboAt @PocketFM_App @Social_Samosa @afaqs @SDissect pic.twitter.com/6qtdNK5mE2— CashKaro.com (@Cashkarocom) April 4, 2024
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
