MAM
AAAI launches online copywriting course for students
MUMBAI: Advertising Agencies Association India (AAAI) has launched an online specialised course in Advertising Copywriting.
In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies.
The duration of the online course is three months. It can be accessed by students anywhere, anytime, as long as they have internet connectivity. The curriculum covers everything a copywriter would need to know and work on in an agency from understanding the brief, to generating ideas, writing headlines, body copy, slogans or taglines, writing scripts for TV and radio, developing campaigns for digital media, etc.
The course has been developed by Omnivore Academy and consists of 18 modules and 20 exercises. There will around three hours of course work every week during the three month program.
AAAI president Dr M G Parameswaran said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI PROWESS’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here the panel of advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our Knowledge Partners as they bring on substantive and enriched learning into their unique curriculum.”
The course will start on 1 September, 2015, with the first batch of 30 students. Information about the course, including how to enroll, eligibility, fees etc., is available on the website www.omnivoreacademy.com
“We want to give talented young people from all over the country an opportunity to excel in a creative career. So we’re offering 50 per cent scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course,” Parameswaran added.
Omnivore Academy course director and MICA visiting faculty Rajan Nair said, “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry.”
Parameswaran said, “We want the course to be a complete ‘incubation’ process from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we’re also endeavoring to offer a two month internship with member agencies. And if a student proves to be good, the agency may offer a job, too!”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
