MAM
Blogmint launches responsible blogging adoption programme
MUMBAI: Blogmint, India’s 1st automated marketplace that connects brands with bloggers, vloggers and micro-bloggers has launched a pan India program to educate social influencers on the adoption of Responsible Blogging. Influencer Marketing, which is already a global marketing phenomenon is increasingly being adopted in India and there is an urgent need for Influencers to adopt the ethical ways of promoting content be it on blogs, vlogs or micro-blogs.
Influencer Marketing is the fastest growing channel for digital customer acquisition as per a recent publication in AdWeek. As a consequence, Indian brands are increasingly engaging social media influencers as part of their marketing mix for creating brand awareness and product launches. The rationale is that the new age consumers spend more time online and digital starts have more appeal to them than traditional stars. A feedback from social influencers is akin to what a recommendation from family members and peer groups use to do earlier. As their opinions are followed by thousands, it becomes utmost necessary for social influencers to share their opinions in a responsible and ethical way.
The campaign is backed by a series of workshops with social influencers across India and a knowledge center that propagates the message in the social influencer community.
Irfan Khan, CEO, Blogmint.com said, “Blogmint being India’s leading influencer Marketing platform considers Responsible Blogging adoption program as a duty it has to fulfill to ensure content guidelines are in place much before there is a specific law for it.”
Blogmint has suggested specific guidelines that an influencer needs to follow ranging from respecting copyright and tax laws to disclosing professional relationships to considering the implications of what they write. The effort will lead to cementing the trust and transparency between social stars like bloggers, vloggers and micro-bloggers and their followers.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
