Brands
Ayatiworks Technologies secures contracts with over 10 Fortune 500 companies
Mumbai: A digital marketing agency based in Chennai Ayatiworks Technologies, established in 2017, is renowned for its innovative strategies and comprehensive services. With a focus on value-driven methodologies and a team of 25 experts spanning various domains, Ayatiworks has quickly made a mark in the industry.
From crafting compelling digital footprints to pioneering influencer marketing, Ayatiworks has secured contracts with Fortune 500 companies and earned prestigious awards, including Digital Agency of the Year. Their latest innovation, Ayati Intelligence, revolutionizes e-commerce platforms and simplifies retail compliance, shaping the future of Indian retail with cutting-edge AI tools.
Indiantelevision caught up with Ayatiworks founder and CEO Upendran Nandakumar and discussed contracts with Fortune 500 companies including successful project deliveries, and prestigious awards. It emphasizes it’s unique Content as a Service (CAAS) approach and adaptability to changing trends. Success in personalized marketing campaigns is measured through metrics like engagement rates. AI’s role in revolutionizing marketing is mentioned, and Ayatiworks’ unique selling proposition lies in integrating technology with creative strategies.
On the achievements of Ayatiworks Technologies since its establishment in 2017
Since its establishment in 2017, Ayatiworks Technologies has achieved remarkable milestones in the realm of digital marketing. Notably, the company has secured contracts with over 10 Fortune 500 companies, highlighting its ability to cater to the needs of prominent global players. With a dedication to excellence, Ayatiworks has successfully delivered more than 1000 websites and over 100 e-commerce projects, showcasing its proficiency in digital development and innovation. Moreover, the agency has effectively managed marketing campaigns exceeding two core budgets, demonstrating its capability to strategize and execute impactful promotional initiatives. These accomplishments have not gone unnoticed, as Ayatiworks has been honoured with prestigious awards, including the Tamil Nadu Brand Leadership Award (2020), the Indian Achievers Award (2021), and the esteemed Digital Agency of the Year award (2022), further solidifying its position as a leader in the digital marketing landscape.
On setting Ayatiworks Technologies apart from other digital marketing agencies
Ayatiworks stands out through its unique approach to Content as a Service (CAAS), which involves not just content generation but amplification through creative minds. This approach ensures that the content is not generic but tailored specifically to what a brand or product requires, highlighting its uniqueness in the industry.
On adopting a content-as-a-service model, businesses enhance their digital marketing strategies.
The content-as-a-service model allows businesses to access impactful, tailored content on demand, enhancing brand consistency, scalability, and cost efficiency. This model enables companies to focus on core operations while leveraging expert strategies to engage and attract their target audience effectively, thus creating long-lasting intellectual property.
On specific ways, Ayatiworks stays ahead of the curve by adapting to changing digital marketing trends
Ayatiworks remains ahead by cultivating an in-house team of celebrities and influencers, adapting to the latest technologies, and learning to implement them in clients’ profiles or portfolios to see the results. This adaptation, coupled with incentivising team members to learn new things every quarter, ensures a maximum return on investment for clients.
On the Ayatiworks measuring the success of personalised marketing campaigns in terms of customer engagement
The success of personalised marketing campaigns is measured by analysing metrics such as click-through rates, conversion rates, customer feedback, and social media engagement. These indicators help evaluate the effectiveness of personalised content in driving customer engagement and conversion.
On revolutionising the field of marketing, AI offers businesses key benefits through various methods
AI is revolutionising marketing by enabling hyper-personalisation, predictive analytics, and the automation of repetitive tasks. It enhances customer experiences, optimises marketing strategies, and drives revenue growth through data-driven insights and automated processes.
On contributing to its unique selling proposition, Ayatiworks’ business model highlights specific elements.
The unique selling proposition of Ayatiworks includes “integrating digital and technology with creative minds” to amplify through individual creative strategies and digital mediums. This approach, coupled with the adaptation of the digital ecosystem and the use of the Ayati Intelligence platform, offers substantial ROI and nurtures long-term client relationships, distinguishing Ayatiworks in the digital marketing landscape.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
