GECs
&TV backs new weekend shows with digital innovations
MUMBAI: For the launch of its two new weekend properties Deal Or No Deal and Agent Raghav -Crime Branch, Hindi general entertainment channel (GEC) – &TV has designed a ground swell of activities across every medium.
For the fast paced crime mystery thriller – Agent Raghav – Crime Branch, the channel has gone beyond the traditional marketing mediums and invested in an innovative manner on digital platforms for the show. The channel has extended the show as an audio book, making it one of the first Indian television shows to explore this medium. This 30 minute long, gripping, action packed crime and mystery thriller audiobook has exclusive stories beyond the show like – I Hate You Neha, which is available for free download on &TV’s official website.
Additionally, &TV also launched a contemporary virtual game developed specially for the show to further engage viewers through mobile and web. To play the Agent Raghav online game, viewers can visit the link – www.andtv.com/argame. Alternatively, the game can also be downloaded on Android phones via the Google Play store. The game encourages gamers to use their observational and visualising skills to find hidden clues at every level. The difficulty would steadily increase along the course of the game and the users would be able to unlock levels only if they succeed in previous levels.
Furthermore, Agent Raghav – Crime Branch also features in Diamond Comics, solving a mystery murder case in his unique style. Gauging the popularity of radio shows in Indian households, the channel has integrated the show with Neelesh Mishra’s radio show and created an engrossing narrative of Agent Raghav’s crime solving story. The idea was to get listeners to visualise and recreate the scene in their minds before arriving at a conclusion just like the protagonist.
The channel also deployed a well-designed out of home (OOH) strategy for its game show Deal Or No Deal hosted by actor Ronit Roy. The show saw a unique representation with branded briefcases stationed atop the conveyor belts in Mumbai’s domestic airport thereby setting the context with the audience – to expect the unexpected! Another interesting innovation was the 3D rendition of the Deal Or No Deal concept displayed on a billboard that attracted a lot of attention.
With power-packed creatives, &TV has no doubt presented a potpourri of drama and excitement through its marketing communication for its new weekend line up.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
