GECs
&TV backs new weekend shows with digital innovations
MUMBAI: For the launch of its two new weekend properties Deal Or No Deal and Agent Raghav -Crime Branch, Hindi general entertainment channel (GEC) – &TV has designed a ground swell of activities across every medium.
For the fast paced crime mystery thriller – Agent Raghav – Crime Branch, the channel has gone beyond the traditional marketing mediums and invested in an innovative manner on digital platforms for the show. The channel has extended the show as an audio book, making it one of the first Indian television shows to explore this medium. This 30 minute long, gripping, action packed crime and mystery thriller audiobook has exclusive stories beyond the show like – I Hate You Neha, which is available for free download on &TV’s official website.
Additionally, &TV also launched a contemporary virtual game developed specially for the show to further engage viewers through mobile and web. To play the Agent Raghav online game, viewers can visit the link – www.andtv.com/argame. Alternatively, the game can also be downloaded on Android phones via the Google Play store. The game encourages gamers to use their observational and visualising skills to find hidden clues at every level. The difficulty would steadily increase along the course of the game and the users would be able to unlock levels only if they succeed in previous levels.
Furthermore, Agent Raghav – Crime Branch also features in Diamond Comics, solving a mystery murder case in his unique style. Gauging the popularity of radio shows in Indian households, the channel has integrated the show with Neelesh Mishra’s radio show and created an engrossing narrative of Agent Raghav’s crime solving story. The idea was to get listeners to visualise and recreate the scene in their minds before arriving at a conclusion just like the protagonist.
The channel also deployed a well-designed out of home (OOH) strategy for its game show Deal Or No Deal hosted by actor Ronit Roy. The show saw a unique representation with branded briefcases stationed atop the conveyor belts in Mumbai’s domestic airport thereby setting the context with the audience – to expect the unexpected! Another interesting innovation was the 3D rendition of the Deal Or No Deal concept displayed on a billboard that attracted a lot of attention.
With power-packed creatives, &TV has no doubt presented a potpourri of drama and excitement through its marketing communication for its new weekend line up.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
