Brands
PVR launches digital interactive platforms to enhance customer engagement
MUMBAI: With increasing digital penetration in the country, more and more companies are upping their digital game to keep abreast with the ever-changing and evolving consumer demand. Keeping that in mind, multiplex chain PVR has introduced two digital interactive platforms, which will help increase customer engagement.
The two platforms – Interactive Consumer Experience (ICE) and PVR Movie Calendar – can not only connect with customers, but also take real time feedback and provide on the move information.
Through the mobile based Interactive Consumer Experience, consumers can give instant feedback to PVR via SMS and USSD, a technology that allows menu based interactive communication.
On the other hand, the PVR Movie Calendar will allow customers to track the movie line up at PVR for the next three months as well as enable them to set reminders for new movie releases. The PVR Movie Calendar is compatible with the iOS, Android, Windows and Mac operating systems and can also be synced with phones and gadgets.
“Internet is the most powerful tool in today’s world. The way it has empowered the youth to express their opinion is commendable. Our vision is to reach out to patrons through online medium and bond with them. It is very important for us to understand consumer perspective and provide them with services, which can collaborate with their requirements. We are always keen to know how our patrons feel and expect from PVR Cinemas. All our digital innovations enable us to evangelize a wholesome cinema experience for all our loyal customers,” said PVR Cinemas CEO Gautam Dutta.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
