Brands
PVR launches digital interactive platforms to enhance customer engagement
MUMBAI: With increasing digital penetration in the country, more and more companies are upping their digital game to keep abreast with the ever-changing and evolving consumer demand. Keeping that in mind, multiplex chain PVR has introduced two digital interactive platforms, which will help increase customer engagement.
The two platforms – Interactive Consumer Experience (ICE) and PVR Movie Calendar – can not only connect with customers, but also take real time feedback and provide on the move information.
Through the mobile based Interactive Consumer Experience, consumers can give instant feedback to PVR via SMS and USSD, a technology that allows menu based interactive communication.
On the other hand, the PVR Movie Calendar will allow customers to track the movie line up at PVR for the next three months as well as enable them to set reminders for new movie releases. The PVR Movie Calendar is compatible with the iOS, Android, Windows and Mac operating systems and can also be synced with phones and gadgets.
“Internet is the most powerful tool in today’s world. The way it has empowered the youth to express their opinion is commendable. Our vision is to reach out to patrons through online medium and bond with them. It is very important for us to understand consumer perspective and provide them with services, which can collaborate with their requirements. We are always keen to know how our patrons feel and expect from PVR Cinemas. All our digital innovations enable us to evangelize a wholesome cinema experience for all our loyal customers,” said PVR Cinemas CEO Gautam Dutta.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
