News Broadcasting
NDTV Convergence inks Rs 90 – 100 crore deal with Taboola
MUMBAI: NDTV’s digital arm NDTV Convergence has inked a partnership with content discovery platform Taboola. The companies have signed a three year deal, the worth of which is pegged in the range of Rs 90 – 100 crore ($13-15 million) based on traffic projections across web and mobile.
NDTV Convergence’s partnership with Taboola will power content recommendations to its audience of over 60 million unique visitors. Taboola will serve as the exclusive, multi-platform content discovery partner across all its properties. In addition to providing advertisers with an option to now target the premium NDTV audience through native content marketing, Taboola will also work with NDTV to increase user engagement.
NDTV group CEO and executive director Vikram Chandra said, “We are really happy to extend this partnership with Taboola who have been great partners over the last year. This truly is a landmark deal given its size and scale, making it the largest and one-of-its kinds in the Indian digital media eco-system.”
NDTV Convergence CEO & managing editor Suparna Singh added, “We are always striving to provide our consumers with high-quality and the best possible content. When we started this journey, the web was a much simpler place. Today, as social media feeds continue to fragment the user base, we need to customise content based on user interest. As always, we aim to be on the cutting edge and this partnership also gives us a new and unique way to monetise our growing audience across platforms.”
“It’s an incredible honour to work with such a highly respected global publisher as NDTV, and we look forward to working with Vikram, Suparna, and the entire NDTV editorial team in continuing to boost overall audience engagement and revenue. We see India as a massive opportunity for marketers to reach new audiences since so many citizens are accessing the Internet for the first time via mobile and this partnership is a testament to our commitment to providing Indians with high quality content they may like and never knew existed,” said Taboola CEO and founder Adam Singolda.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
