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TAM week 39: Star Plus pips Colors in neck-to-neck fight for top slot
MUMBAI: In a neck-to-neck tussle for the top slot amongst Hindi general entertainment channels (GECs), Star Plus has pipped Colors by just one GRP to reclaim its leadership position in week 39 of TAM Media Research data.
While Star Plus reclaimed its top position with an increase in ratings in week 39, Colors witnessed saw a downslide even as it secured the second position.
Star Plus pocketed 235 GRPs as against 222 GRPs in week 38, whereas Colors was a close second with 234 GRPs as against 237 GRPs in previous week.
Zee TV was in the third spot followed by Life OK in the fourth slot with 157 GRPs and 134 GRPs respectively.
In fifth slot, Sab recorded 132 GRPs. Sony Entertainment and &TV held the sixth and seventh place with 92 GRPs and 58 GRPs respectively.
Colors’ prime time show Swaragini led the chart of top five programmes of Hindi GECs and recorded 4.07 TVR followed by Star Plus’ Saath Nibhana Saathiya in the second slot with 3.83 TVR and Zee TV’s Kumkum Bhagya in the third position with 3.56 TVR. Yet another Colors’ show Udaan held the fourth berth with 3.51 TVR, whereas Star Plus’ Diya Aur Baati Hum with 3.49 TVR was in the fifth position.
