MAM
HYPHEN’s sundowner with co-founder and CCO Kriti Sanon was a stunning affair
Mumbai: Celeb-preneur, Kriti Sanon, co-founder and chief customer officer of the new-aged skincare brand HYPHEN, which is making waves in the skincare industry, hosted a Beach-themed Sundowner at Estella in Juhu on Tuesday, 9 April 2024. Overlooking the vast Arabian Sea, the event spectacularly brought in the summer beachy vibes with the brand’s recently launched new Ultra Light Water Sunscreen SPF 50 PA++++ and marked the presence of renowned media personnel and influencers.
At the sundowner, Kriti Sanon personally interacted with the beauty and skincare enthusiasts that the event brought together under one roof. The occasion saw the actor-turned-entrepreneur have productive discussions about skincare and beauty with them. This stands as a powerful testament to the brand’s dedication to understanding feedback and consistently striving to provide high-quality skincare products.
Furthermore, the “Beachy Theme” of the event was perfect to welcome the summer season and was in line with the launch of HYPHEN’s Ultra Light Water Sunscreen SPF 50 PA++++. This launch comes after the success of the first sunscreen launched in July, wherein consumers demanded another variation in the sunscreen that is lightweight. The new sunscreen contains a 5 per cent antioxidant blend, 10 per cent Cica Extracts, Chamomile, and Aloe to calm the skin, and 1 per cent Hyaluronic Acid for hydration. It offers weight-less protection from UVA-UVB lights, is fragrance-free, and suits all skin types perfectly.
Kriti Sanon, in her role as co-founder & chief customer officer of HYPHEN, expressed, “Hosting the sundowner was such a great experience. It was amazing to interact with such beauty enthusiasts, have an in-depth discussion about skincare with them, and gain valuable insights to help the HYPHEN team develop effective skincare solutions for our consumers. I am so grateful for the wonderful customers who wholeheartedly share their honest feedback with us, which has supported us in enhancing our offerings. And I am also grateful for all the love HYPHEN has received these past months!”
The Ultra Light Water Sunscreen is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
