MAM
WPP inks global partnership with Acquia
MUMBAI: WPP has inked a global partnership with digital experience company Acquia to offer clients a full-service digital marketing and technology solution.
The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, Possible, Rockfish, VML and Wunderman – under the umbrella of the WPP-Acquia Alliance.
The WPP-Acquia Alliance is the world’s largest Acquia Certified partner and has two Acquia MVPs. Its members will draw on Acquia software, training and certification, collaborate on new business pitches, and share project resources.
Under the agreement, WPP agencies will provide creative, UX and development resources to Acquia clients, while Acquia will provide its open cloud platform to the WPP-Acquia Alliance to deliver projects. The WPP-Acquia Alliance is part of WPP’s Technology Partnership Program, an initiative led by chief digital officer and chief strategy officer Scott Spirit to coordinate and promote the Group’s relationships with key providers of marketing technology services.
Acquia provides an open cloud platform for building, delivering and optimising digital experiences. Organisations rely on the Acquia Platform to unify content, community and commerce. The company harnesses the open source content management system Drupal, which was created by Acquia founder and CTO Dries Buytaert. Drupal is used by many of the world’s largest organisations. The Acquia Platform provides a multi-site management solution, continuous support, and an environment for developing and maintaining Drupal sites.
WPP chief digital officer Scott Spirit said, “The growth of the ‘API economy’ is changing marketing, and clients require the ability to integrate existing technologies, data sources and media into a central platform. WPP is committed to working closely with technology leaders, and the creation of the WPP-Acquia Alliance gives us an open source digital experience practice at a time when the market is growing rapidly.”
“We began working with WPP agencies five years ago, and today our combined teams are working together on five continents, and unlocking the creative freedom to launch amazing digital experiences for their clients. The combined WPP-Acquia team, and the disruptive business they’re building, will deliver transformative outcomes to those organizations that are thinking ahead to a mobile-first, browserless world,” added Acquia CEO Tom Erickson.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
