iWorld
Ad budgets in US shift from television to digital platforms
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent over the past year to total $7.46 billion in 2015 in the United States for the sixth consecutive year.
Within the next four years, that number is expected to nearly double and reach over $13 billion by 2019, according to a report on 2015 US State of the Video Industry by Verizon’s AOLPlatforms.
According to the report, marketers are reprioritising traditional advertising budgets and adding dollars to digital video. TV budget growth is stagnating, with a sizeable portion of those dollars being reallocated to video advertising.
Mobile and video are converging, posing new opportunities and challenges to the industry. Overall mobile video advertising spend increased 18 per cent since 2014, but marketers say measurement remains a key pain point.
Almost 91 per cent of brands and agencies are buying video programmatically and continue to make larger investments into the technology year-over-year. Eighty-eight per cent of publishers claim they sell their video inventory programmatically, a noticeable 37 per cent leap from 2014.
Programmatic TV is gaining popularity as audience fragmentation hits an inflection point. Over the next year, 41 per cent of television buyers–a 3x increase since 2014–plan to rely on programmatic technology to make more strategic TV investments.
Advertisers and agencies devote over 30 per cent of their overall video budgets to branded video content. Brands intend to grow these investments 10 per cent in the next year.
AOL Platforms surveyed nearly 300 US brands, agencies and publishers to get a holistic view of the current state of video advertising.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
